Title of article :
The Opening and Reading Behavior of Business-to-Business Direct Mail
Author/Authors :
Kristof De Wulf، نويسنده , , Janny C. Hoekstra، نويسنده , , Harry R. Commandeur، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1999
Pages :
13
From page :
133
To page :
145
Journal title :
Industrial Marketing Management
Serial Year :
1999
Journal title :
Industrial Marketing Management
Record number :
254909
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254909
