Title of article
The Opening and Reading Behavior of Business-to-Business Direct Mail
Author/Authors
Kristof De Wulf، نويسنده , , Janny C. Hoekstra، نويسنده , , Harry R. Commandeur، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
13
From page
133
To page
145
Journal title
Industrial Marketing Management
Serial Year
1999
Journal title
Industrial Marketing Management
Record number
254909
Link To Document