• Title of article

    Marketing Information Exchange Mechanisms in Collaborative New Product Development: The Influe nce of Resource Balance and Competitiveness

  • Author/Authors

    Helen Perks، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    11
  • From page
    179
  • To page
    189
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1999
  • Journal title
    Industrial Marketing Management
  • Record number

    254912