• Title of article

    Implementing Programmatic Initiatives in Manufacturer–Retailer Network

  • Author/Authors

    Stefanos Mouzas، نويسنده , , Luis Araujo، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    11
  • From page
    293
  • To page
    303
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1999
  • Journal title
    Industrial Marketing Management
  • Record number

    254922