• Title of article

    Strategic Alliances: Partner as Customer

  • Author/Authors

    Helen Perks، نويسنده , , Geoff Easton، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    12
  • From page
    327
  • To page
    338
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1999
  • Journal title
    Industrial Marketing Management
  • Record number

    254925