Title of article
Customer Profitability: Prospective vs. Retrospective Approaches in a Business-to-Business Setting
Author/Authors
Fred A. Jacobs، نويسنده , , Wesley Johnston، نويسنده , , Natalia Kotchetova، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
11
From page
353
To page
363
Journal title
Industrial Marketing Management
Serial Year
2001
Journal title
Industrial Marketing Management
Record number
254973
Link To Document