Title of article
Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation
Author/Authors
Wolfgang Ulaga، نويسنده , , Samir Chacour، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
16
From page
525
To page
540
Journal title
Industrial Marketing Management
Serial Year
2001
Journal title
Industrial Marketing Management
Record number
254987
Link To Document