Title of article
Fortune 500 manufacturer web sites: Innovative marketing strategies or cyberbrochures?
Author/Authors
Monica Perry، نويسنده , , Charles D. Bodkin، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
12
From page
133
To page
144
Keywords
statistical analysis , Communications , Promotionalmix , Studies , cyberspace , Performance evaluation , INTERNET , Marketing , Electronic commerce , Business to business , B2B , Web sites , Manufacturer
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255013
Link To Document