Title of article
Building customer relations over the Internet
Author/Authors
Hans H. Baue r، نويسنده , , Mark Grether، نويسنده , , Mark Leach، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
9
From page
155
To page
163
Keywords
INTERNET , Customer relationship marketing , Trust , Commitment , LISREL , Satisfaction
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255015
Link To Document