مرکز منطقه ای اطلاع رساني علوم و فناوري - Leveling the playing field: factors influe ncing trade show success for small companies

Title of article :

Leveling the playing field: factors influe ncing trade show success for small companies

Author/Authors :

John F. Tanner Jr.، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

229

To page :

239

Keywords :

Trade shows , SMALL BUSINESS , Marketing communications , Promotion

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255021

Link To Document :