مرکز منطقه ای اطلاع رساني علوم و فناوري - Compressing new product success-to-success cycle time: Deep customer value understanding and idea generation

Title of article :

Compressing new product success-to-success cycle time: Deep customer value understanding and idea generation

Author/Authors :

Daniel J. Flint، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

305

To page :

315

Keywords :

new product development , Idea generation , Customer value , Cycle time

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255028

Link To Document :