Title of article :
Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework
Author/Authors :
Ajay Menon، نويسنده , , Jhinuk Chowdhury، نويسنده , , Bryan A. Lukas، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
Capital investment , Groupwork controls , Revenue , Corporate image , Profitability , New product development speed , culture , Brand image , Structure , Incentives
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
