Title of article
ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager
Author/Authors
Stanley C. Gardiner، نويسنده , , Joe B. Hanna، نويسنده , , Michael S. LaTour، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
9
From page
357
To page
365
Keywords
ERP systems , Data sharing , Cycle time reduction
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255033
Link To Document