The organizational adoption of high-technology products “for use”: Effects of size, preferences, and radicalness of impact

Sean R. McDade، نويسنده , , Terence A. Oliva، نويسنده , , Julie A. Pirsch، نويسنده ,

روزنامه با شماره پیاپی سال 2002

16

441

456

High-technology products , Innovation radicalness , Organization size , Organizational preferences , Organization adoption

Industrial Marketing Management

2002

Industrial Marketing Management

255041