Title of article :
How manufacturers value purchase offerings: An exploratory study
Author/Authors :
Richard E. Plank، نويسنده , , Bruce G. Ferrin، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
9
From page :
457
To page :
465
Keywords :
Organizational buying behavior theory , Total cost of ownership , Value
Journal title :
Industrial Marketing Management
Serial Year :
2002
Journal title :
Industrial Marketing Management
Record number :
255042
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255042
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