Title of article :
Customer–supplier partnerships: Perceptions of a successful key account management program
Author/Authors :
Russell Abratt، نويسنده , , Phillip Michael Kelly، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
10
From page :
467
To page :
476
Keywords :
Key account management , Sales management , South Africa partnership
Journal title :
Industrial Marketing Management
Serial Year :
2002
Journal title :
Industrial Marketing Management
Record number :
255043
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255043
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