مرکز منطقه ای اطلاع رساني علوم و فناوري - Managersʹ perception of relationship management in heterogeneous markets

Title of article :

Managersʹ perception of relationship management in heterogeneous markets

Author/Authors :

Kent Eriksson، نويسنده , , Jan Mattsson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

535

To page :

543

Keywords :

Relationship , heterogeneity , Market , Management , Development

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255049

Link To Document :