مرکز منطقه ای اطلاع رساني علوم و فناوري - What industrial marketers need to know now about ISO 9000 certification: A review, update, and integration with marketing

Title of article :

What industrial marketers need to know now about ISO 9000 certification: A review, update, and integration with marketing

Author/Authors :

Thomas H. Stevenson، نويسنده , , Frank C. Barnes، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

695

To page :

703

Keywords :

Industrial marketing , Business-to-business , ISO 9000:2000 , ISO 9000 certification , Quality standards

Journal title :

Industrial Marketing Management

Serial Year :

2002

Journal title :

Industrial Marketing Management

Record number :

255066

Link To Document :