Title of article
Managing intraorganizational diffusion of innovations: Impact of buying center dynamics and environments
Author/Authors
Jae H. Pae، نويسنده , , Namwoon Kim، نويسنده , , Jin K. Han، نويسنده , , Leslie Yip، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
8
From page
719
To page
726
Keywords
Buying centre , Innovations , Intraorganizational diffusion
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255068
Link To Document