Title of article :
Using supply chain management to leverage a firmʹs market orientation
Author/Authors :
James H. Martin ، نويسنده , , Bruno Grbac، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Customer responsiveness , Supplier relationship , Cross-functional coordination , Market Orientation , Firm performance
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
