مرکز منطقه ای اطلاع رساني علوم و فناوري - Need-based segmentation and customized communication strategies in a complex-commodity industry: A supply chain study

Title of article :

Need-based segmentation and customized communication strategies in a complex-commodity industry: A supply chain study

Author/Authors :

Terri C. Albert، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

281

To page :

290

Keywords :

Delphi study , Customized communication , Supply chain management (SCM) , Industrial communication

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255095

Link To Document :