• Title of article

    The relationship between technology adoption and strategy in business-to-business markets: The case of e-commerce

  • Author/Authors

    Guilherme D. Pires، نويسنده , , Janet Aisbett، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    10
  • From page
    291
  • To page
    300
  • Keywords
    E-COMMERCE , Business objectives , Technology Adoption , Business strategies , Competitive advantage , Analytical framework
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255096