Title of article
The effect of market orientation on buyer–seller relationship satisfaction
Author/Authors
Mar?a José Sanzo، نويسنده , , Mar?a Leticia Santos، نويسنده , , Rodolfo V?zque z، نويسنده , , Luis Ignacio Alvarez-Gonzalez، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
19
From page
327
To page
345
Keywords
Causal model , Supplier-costumer relationships , Market Orientation , Satisfaction , communication , Trust , Power , CONFLICT , Perceived value
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255100
Link To Document