• Title of article

    Creating customer knowledge competence: managing customer relationship management programs strategically

  • Author/Authors

    Alexandra J. Campbell، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    9
  • From page
    375
  • To page
    383
  • Keywords
    customer relationship management , Organizational Learning , Customer knowledge competence
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255104

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255104