Title of article
Conflict between engineers and marketers: the experience of German engineers
Author/Authors
Vivienne Shaw، نويسنده , , Christopher T. Shaw، نويسنده , , Margit Enke، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
11
From page
489
To page
499
Keywords
Engineering– marketing interface , Germany , CONFLICT
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255113
Link To Document