• Title of article

    Total cost/response rate trade-offs in mail survey research: impact of follow-up mailings and monetary incentives

  • Author/Authors

    Paul D. Larson، نويسنده , , Garland Chow، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    5
  • From page
    533
  • To page
    537
  • Keywords
    Total costs , ANOVA , Mail surveys , Response rates
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255116

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255116