مرکز منطقه ای اطلاع رساني علوم و فناوري - Total cost/response rate trade-offs in mail survey research: impact of follow-up mailings and monetary incentives

Title of article :

Total cost/response rate trade-offs in mail survey research: impact of follow-up mailings and monetary incentives

Author/Authors :

Paul D. Larson، نويسنده , , Garland Chow، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

533

To page :

537

Keywords :

Total costs , ANOVA , Mail surveys , Response rates

Journal title :

Industrial Marketing Management

Serial Year :

2003

Journal title :

Industrial Marketing Management

Record number :

255116

Link To Document :