• Title of article

    The implementation of customer profitability analysis: A case study

  • Author/Authors

    Erik M. van Raaij، نويسنده , , Maarten J. A. Vernooij، نويسنده , , Sander van Triest، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    11
  • From page
    573
  • To page
    583
  • Keywords
    Customer profitability , implementation , Case study , Customer Relationship Management (CRM)
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255120

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255120