Title of article :
Till death do us part…but not always: Six antecedents to a customerʹs relational preference in buyer–seller exchanges
Author/Authors :
Jagdish N. Sheth، نويسنده , , Reshma H. Shah، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Relational exchange , Transactional exchange , Buyer–seller relationship
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
