Title of article :
The coexistence of transaction and relational marketing: Insights from the Chinese business context
Author/Authors :
Chris Styles، نويسنده , , Tim Ambler، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
CHINA , Relationship marketing , Guanxi , Transaction orientation
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
