Title of article :
Measuring new product success: an empirical investigation of Australian SMEs
Author/Authors :
Xue li Huang، نويسنده , , Geoffrey N. Soutar، نويسنده , , Alan Brown، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Product development , SMES , innovation management , Manufacturing industries , Success measurement
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
