Title of article :
A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
Author/Authors :
Lisa M. Hunter، نويسنده , , Chickery J. Kasouf، نويسنده , , Kevin G. Celuch، نويسنده , , Kathryn A. Curry، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
E-COMMERCE , Industrial marketing , interorganizational relations , risk
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
