Title of article :
Conceptualising communications strategy from a relational perspective
Author/Authors :
Kirsti Lindberg-Repo، نويسنده , , Christian Gr?nroos، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
11
From page :
229
To page :
239
Keywords :
Planned communication , Trimodal conceptualisation , connectedness , Contact creation
Journal title :
Industrial Marketing Management
Serial Year :
2004
Journal title :
Industrial Marketing Management
Record number :
255161
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255161
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