Title of article
Use of the written contract in long-lasting business relationships
Author/Authors
Tommy Roxenhall، نويسنده , , Pervez Ghauri، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
8
From page
261
To page
268
Keywords
Transactional contract , Relational contract , Trust-based relationship
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255164
Link To Document