• Title of article

    Use of the written contract in long-lasting business relationships

  • Author/Authors

    Tommy Roxenhall، نويسنده , , Pervez Ghauri، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    8
  • From page
    261
  • To page
    268
  • Keywords
    Transactional contract , Relational contract , Trust-based relationship
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2004
  • Journal title
    Industrial Marketing Management
  • Record number

    255164