Title of article
The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis
Author/Authors
Kurt Matzler، نويسنده , , Franz Bailom، نويسنده , , Hans H. Hinterhuber، نويسنده , , Birgit Renzl، نويسنده , , Johann Pichler، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
7
From page
271
To page
277
Keywords
Importance– performance analysis , Customer satisfaction , Perceived quality
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255165
Link To Document