Title of article
Criteria employed for go/no-go decisions when developing successful highly innovative products
Author/Authors
Pilar Carbonell-Foulquié، نويسنده , , Jose L. Munue ra-Alem?n، نويسنده , , Ana I. Rodr?gue z-Escudero، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
307
To page
316
Keywords
Go/no-go criteria , Review points , New product evaluation , Highly innovative products
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255168
Link To Document