Title of article
Brand equity in the business-to-business market
Author/Authors
Mike Bendixen، نويسنده , , Kalala A. Bukasa، نويسنده , , Russell Abratt، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
371
To page
380
Keywords
Business-to-business market , Brand equity , South Africa
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255174
Link To Document