Title of article :
Brand equity in the business-to-business market
Author/Authors :
Mike Bendixen، نويسنده , , Kalala A. Bukasa، نويسنده , , Russell Abratt، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
10
From page :
371
To page :
380
Keywords :
Business-to-business market , Brand equity , South Africa
Journal title :
Industrial Marketing Management
Serial Year :
2004
Journal title :
Industrial Marketing Management
Record number :
255174
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255174
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