Title of article :
A methodological approach to the marketing process in the biotechnology-based companies
Author/Authors :
Carla Costa، نويسنده , , Margarida Fontes، نويسنده , , Manue l V. Heitor، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Biotechnology-based companies , Marketing of innovation , Marketing of technology
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
