Title of article :
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
Author/Authors :
Jay Weerawardena، نويسنده , , Aron OʹCass، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
innovation , Competitive advantage , Organizational Learning , Marketing capabilities
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
