Title of article
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
Author/Authors
Jay Weerawardena، نويسنده , , Aron OʹCass، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
419
To page
428
Keywords
innovation , Competitive advantage , Organizational Learning , Marketing capabilities
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255178
Link To Document