Title of article :
A comparison of marketing approaches used by high-tech firms: 1985 versus 2001
Author/Authors :
Kenneth Traynor، نويسنده , , Susan Traynor، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Promotional strategy , High tech , Marketing , Web-based marketing , Marketing Strategy
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
