Managing the trade-off between relationships and value networks. Towards a value -based approach of customer relationship management in business-to-business market
Author/Authors :
Michael Ehret، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
9
From page :
465
To page :
473
Keywords :
B2B , Business market management , customer relationship management , Relationship marketing , Business-to-businessmarketing , Customer lifetime value , Value networks , Business networks
