Title of article
An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomen
Author/Authors
Alex R. Zablah، نويسنده , , Danny N. Bellenger، نويسنده , , Wesley J. Johnston، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
15
From page
475
To page
489
Keywords
customer relationship management , CRM , Knowledge management , Interaction management , Relationship marketing
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255184
Link To Document