مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring intangible value in business-to-business buyer–seller relationships: An intellectual capital perspective

Title of article :

Measuring intangible value in business-to-business buyer–seller relationships: An intellectual capital perspective

Author/Authors :

Roger Baxter، نويسنده , , Sheelagh Matear، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

491

To page :

500

Keywords :

Intangible value , Intellectual capital , Relationships

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255185

Link To Document :