• Title of article

    The role of multichannel integration in customer relationship management

  • Author/Authors

    Adrian Payne، نويسنده , , Pennie Frow، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    12
  • From page
    527
  • To page
    538
  • Keywords
    CRM , Multichannel integration , Channel management
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2004
  • Journal title
    Industrial Marketing Management
  • Record number

    255188

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255188