A quantitative exploration of communicationʹs role in determining the governance of manufacturer–retailer relationships

Mary T. Holden، نويسنده , , Thomas OʹToole، نويسنده ,

روزنامه با شماره پیاپی سال 2004

10

539

548

Commitment , Trust , Manufacturer –retailer relationship , Interorganizational communication , Interorganizational governance

Industrial Marketing Management

2004

Industrial Marketing Management

255189