Title of article
A quantitative exploration of communicationʹs role in determining the governance of manufacturer–retailer relationships
Author/Authors
Mary T. Holden، نويسنده , , Thomas OʹToole، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
539
To page
548
Keywords
Commitment , Trust , Manufacturer –retailer relationship , Interorganizational communication , Interorganizational governance
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255189
Link To Document