مرکز منطقه ای اطلاع رساني علوم و فناوري - Does the level of experience have an effect on CRM programs? Exploratory research findings

Title of article :

Does the level of experience have an effect on CRM programs? Exploratory research findings

Author/Authors :

Susan Hart، نويسنده , , Gillian Hogg، نويسنده , , Madhumita Banerjee، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

549

To page :

560

Keywords :

customer relationship management , Organisational learning , Experience

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255190

Link To Document :