مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer service strategy options: A multiple case study in a B2B setting

Title of article :

Customer service strategy options: A multiple case study in a B2B setting

Author/Authors :

Joost P. M. Wouters، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

583

To page :

592

Keywords :

Customer service capability , Supply chain position , Service options , Order winner

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255193

Link To Document :