Title of article
Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Author/Authors
S. Tamer Cavusgil، نويسنده , , Tunga Kiyak، نويسنده , , Sengun Yeniyurt، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
11
From page
607
To page
617
Keywords
Country ranking , Clustering , Country market assessment , Foreign market selection
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255195
Link To Document