مرکز منطقه ای اطلاع رساني علوم و فناوري - A method for identifying and assessing key customer group needs

Title of article :

A method for identifying and assessing key customer group needs

Author/Authors :

Ernesto R. Wagner، نويسنده , , Eric N. Hansen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

643

To page :

655

Keywords :

Architects , Competition factors , Lead users , Latent needs , Product Attributes

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255198

Link To Document :