Title of article
A method for identifying and assessing key customer group needs
Author/Authors
Ernesto R. Wagner، نويسنده , , Eric N. Hansen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
13
From page
643
To page
655
Keywords
Architects , Competition factors , Lead users , Latent needs , Product Attributes
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255198
Link To Document