مرکز منطقه ای اطلاع رساني علوم و فناوري - Across the threshold: Role of performance and compatibility in innovative new productsʹ market penetration

Title of article :

Across the threshold: Role of performance and compatibility in innovative new productsʹ market penetration

Author/Authors :

Sanghoon Kim، نويسنده , , Sungjoon Nam، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

689

To page :

699

Keywords :

Innovation diffusion , Relative advantage , New product introduction , Compatibility , Network externality

Journal title :

Industrial Marketing Management

Serial Year :

2004

Journal title :

Industrial Marketing Management

Record number :

255202

Link To Document :