Title of article
Across the threshold: Role of performance and compatibility in innovative new productsʹ market penetration
Author/Authors
Sanghoon Kim، نويسنده , , Sungjoon Nam، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
11
From page
689
To page
699
Keywords
Innovation diffusion , Relative advantage , New product introduction , Compatibility , Network externality
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255202
Link To Document