Title of article
Moving beyond intuition—Managing allocation decisions in relationship marketing in business-to-business markets
Author/Authors
Hans Ouwersloot، نويسنده , , Jos Lemmink، نويسنده , , Ko de Ruyter، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
701
To page
710
Keywords
simulation , risk , decision making , structural equation models
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255203
Link To Document