Title of article
Towards value -based pricing—An integrative framework for decision making
Author/Authors
Andreas Hinterhuber، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
14
From page
765
To page
778
Keywords
Cost volume profit , Economic value analysis , Value -based pricing
Journal title
Industrial Marketing Management
Serial Year
2004
Journal title
Industrial Marketing Management
Record number
255209
Link To Document